Talking narrative in games
summary
Argues for building a platform for episodic interactive fiction and testing hypotheses rather than trusting historical patterns, citing mobile story content at ~5% story-driven versus 50%+ in other media. Uses dashboards to measure assets and correct bias—discovering 80% of characters were white until data changed art choices. Recommends optimizing the first play (replay under ~10%), validating ideas with adjacent-market signals, and favoring creator conviction plus measurable experiments over punditry.
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chapters (5)
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