Hacking the human brain – Irrational thinking will triple your game revenue
summary
Company uses pricing tweaks and UI changes to boost in‑game purchases: adding a most popular label raises revenue by 11%, introducing a decoy option (doubling resources on one package at the same price) lifts revenue ~35% but causes virtual currency inflation, and switching to personalized dynamic screens (showing higher decoys to big spenders) plus forcing 100% of active players to see the offers produces up to ~390–425% revenue uplift versus the original baseline. Changes are implemented on the payment screen and iterated after measuring side effects.
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chapters (5)
- 0:00Company overview
- 2:36Game portfolio and growth
- 6:16Irrational decision making
- 10:36The power of decoys
- 15:41Applying irrational theory
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