Maximising ad revenue through the next generation of Mobile advertising
summary
Magmic repurposes a Hasbro Scattergories release into a two‑week, brand‑sponsored event for My Big Fat Greek Wedding 2 using server-side JSON config to swap visuals and content, themed tournaments and custom avatar frames as persistent rewards. Campaign delivers roughly 16 million impressions against a 12M target, drives up to six sessions per day from a 1.9 baseline, yields six‑figure revenue (>US$100k), embeds a trailer and Facebook Open Graph sharing, and records average tournament sessions as high as 33 minutes.
AI-written summary · about
chapters (9)
- 0:00Introduction
- 2:08How we build our games
- 3:16Custom tools
- 4:27Scattergories
- 5:23Big Fat Greek Wedding
- 6:12Tournaments
- 6:55Results
- 8:48Takeaways
- 9:41Questions
related talks
21mSession: Conquering The Multichannel Battlefield With Wargaming & SplitMetrics.
44mPANEL: Creating Engagement: Marketing Tricks to Attract the Right Audience.
21mLeveraging Data Analytics for Game Advertising & Marketing
38mMaxing out your Facebook user acquisition for games
19mMastering Game Marketing in the era of Data Privacy
14mMobile indie is dead – Long live mobile indie!
45mIn App Purchases vs Ad Monetization Time to Blur the Line?
16mNext generation playable ads on mobile