How to maximise mobile game revenue with Firebase and AdMob
summary
Firebase bundles 15 Google products (auth, storage, Test Lab, crash reporting, Firebase Analytics at the core) so studios can cut seven-SDK averages and focus on gameplay, while AdMob and AdWords drive monetization and acquisition. Data claim: Avid Gamers are ~35% of users but drive 69% of revenue. Acquisition tools include YouTube, Google Search, Play Store ads, playable ads and Universal App Campaigns that auto‑optimize to target CPI.
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