Session: Conquering The Multichannel Battlefield With Wargaming & SplitMetrics.
summary
Cross‑platform World of Tanks Blitz centers growth on mobile while driving 30% higher engagement via cross‑progression; UA teams restructure Google campaigns after global setup wastes ~15% spend, then recover scale and cut CPI ~22% with a 27% lift in predicted ROI. Integration with SplitMetrics adds 200+ nonbranded keywords, applies automated optimization rules, lifts tap‑through rate ~6% and reduces CPI ~15%. Testing a desktop+mobile attribution flow with a landing‑page script adds view‑through data.
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chapters (12)
- 0:00Multichannel gaming strategies
- 1:04Speakers’ backgrounds
- 3:50Mobile gaming market
- 6:37Multiplatform game factors
- 7:40Wargaming’s crossplatform strategy
- 9:48Mobile-first marketing
- 11:35Creative strategies
- 13:23Balancing media sources
- 15:35Apple Search Ads scalability
- 17:46PC user acquisition
- 19:10Future of multichannel gaming
- 20:14Q&A
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