Session: Bring Your Games to China With Unity – A Pathway for Games to Thrive in China
summary
Unity China says it builds a China-tailored engine and services stack: a local Unity 2022 LTS runtime tuned to run Instant Games, cloud auth/save/multiplayer services, and an automatic packaging pipeline for dozens of fragmented Android channels and OpenHarmony devices. Claims include ~400 local staff (70% engineers), 40 games published through the service in six months, 500+ Unity titles on the V platform, support for IP/ISBN filings, and outreach to in‑car gaming markets with ~10+ million capable cars.
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chapters (10)
- 0:00Bringing games to China
- 1:05China gaming market
- 3:36Unity China’s role
- 5:47Publishing challenges
- 7:39Instant games engine
- 9:46New platforms in China
- 11:11Cloud and user acquisition
- 13:01Regulatory compliance
- 14:25IP protection
- 16:31Case study and next steps
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