Discussion Panel — Making games for global audiences in CIS countries
summary
CIS teams already ship global hits — hundreds of millions across 150 countries — but growth stalls because studios focus on outsourcing roles, not full-product teams, investors avoid risky bets, and marketing costs spike (user acquisition hits $14–17 per new user). Mobile and social titles built with Unity and light infra (examples: Gardenscapes, War Robots) prove low‑budget success, while larger projects invest in tech like motion capture used daily and hire international leads to train locals; scaling needs senior producers, publisher ties and aggressive QA.
AI-written summary · about
chapters (22)
- 0:00Introduction
- 3:50Survey
- 6:53Lack of talent
- 15:07Mentality
- 18:41Communication
- 21:24Cultural differences
- 26:56Creating global hits
- 29:44Learning to fail
- 34:09Quality and recognition
- 37:14Is the situation changing
- 39:09Is it a safer place to invest
- 41:19Gaming culture
- 42:09Polish talent
- 43:09What is changing
- 43:59Audience questions
- 46:14Can you bring the mic back
- 47:34How do you use international expertise
- 51:24Do international experience share
- 53:29Break your mentality
- 54:34Questions
- 55:39Management
- 57:14Question
related talks
42mPanel: The New Gaming Frontier Navigating Emerging Markets for Global Growth
20mState of the Game: Multi-talent Panel pt.1
32m2016 trends panel at Pocket Gamer Connects London 2016
39mBehind the Game: Strategies for Building the Tech That Powers Today’s Top Titles.
44mA fireside chat with games industry legends
41mWhat will Inspire the Next Big Thing in Games?
43mGame Developers Life Lessons
37mPanel: Nordic Gaming - State of Play.