What will Inspire the Next Big Thing in Games?
summary
Panelists argue for practical shifts: selling native ads on 3D textures inside game assets and using per-region targeting, reporting successful early placements; Apple Arcade-style subscription deals lift premium discoverability for small studios; streaming-service links (YouTube → instant play) and cross-device play drive engagement; experimenters ship stateful voice games that handle imperfect speech recognition and work across cheap speakers; indie hits like Terraria and Super Meat Boy show publisher-curated discovery still moves millions.
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chapters (20)
- 0:00Intro
- 1:25Introductions
- 2:32Joe Haslem
- 3:33Charlotte Smith
- 4:09Dieter Publishing
- 5:03Tokyo Games
- 6:54NativeX Ads
- 8:54The Data
- 11:22The Services
- 11:55Apple Arcade
- 13:37Twitch
- 17:40Streamers
- 19:50Voice
- 23:54Convergence
- 25:28The Next Big Thing
- 27:59Fads
- 31:49Demand
- 33:44Limitations
- 35:59Seamless Integration
- 37:27Crossplay
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