Building Your Product Strategy Based on Market Research

on YouTube ↗26m

" summary

Recommends choosing genres where the team has proven expertise or hiring it, or else starting with short, cheap projects to learn fast; shows $12M/month tower defense and $8M/month Random Dice (111%) as revenue benchmarks, and cites a studio doing rapid development: 1 game/month team 5–8. Uses AppMagic’s top-10k LTV analysis (25–75% bands) to show turn‑based RPGs/slots/action RPGs need big content budgets, and shows midcore markets where five titles drive ~70% of revenue.

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" chapters (6)

1. 0:00Start
2. 1:371. In what game genres do you have solid pro development and marketing expertise?
3. 3:562. Selecting the market niche: narrow or broad? To copy or to innovate?
4. 7:27Selecting the market niche: approaches to production
5. 9:57Selecting the market niche: casual vs midcore/hardcore
6. 13:31Selecting Your Market Niche: Financing User Acquisition