The Games Business During and After the COVID-19 Crisis

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" summary

Mobile games show resilience: Omdia projects 2–3% extra annual mobile revenue from COVID, but much of the user surge is non-spending. Advertising already accounts for ~40% of mobile games revenue, so expect install campaigns to stay important even as brand budgets wobble. Examples: Pocket Camp downloads double to 5M in April while net revenue rises only 3%, board-game apps jump 29% and educational apps ~50% installs. Niantic pivots gameplay for home use and prevents a steep drop; prepare for more traffic, not more spend.

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" chapters (17)

1. 0:00Intro
2. 0:50Omdia: Who are we?
3. 1:52Games and COVID-19: Why is the games segment so robus
4. 3:38Games and COVID-19: Companies expected to step into th
5. 5:44Games-related acquisitions down 45% year-on-year
6. 7:25Mobile game downloads boosted in lockdown
7. 9:25Pandemic sees advertisers freeze and cut budgets
8. 10:45Animal Crossing: Pocket Camp success factors
9. 12:51Location-based AR games and COVID-19
10. 13:58Niantic's Pokémon GO response to lockdown threat
11. 15:06Mobile board game app downloads increase in 112
12. 16:00Traditional games re-branded for the digital era
13. 17:33Gauging the impact of COVID-19
14. 19:24Case 1: "The Great Recession", USA, 2008 - Spend on Cons Content and Services
15. 21:14Case 2: "The Sendai Earthquake Recession", Japan, 2011
16. 23:31Key takeaways: Fundamental games market forces are mo to steer consumer habits than recession
17. 25:34Questions?