Monetisation & Skills as Motivation
summary
Claims that combining intrinsic hooks with ad rewards outperforms simple rewarded ads: a charity-linked runner (Donai) adds a double-your-coins at start option shown with 33% chance, tested A=start, B=end, C=none. A attracts far more views, slows in-game economy, increases run length and ad acceptance, and users report less annoyance overall though highly competitive players dislike it. Mechanism ties to sunk-cost bias plus donation framing (Best Friends partnership), and the change measurably boosts monetisation and retention.
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