Driving One Million Installs with TikTok Influencers
summary
Yoke Network runs a 2,000 influencers roster with a 600M+ total reach and sells performance on a CPI-based influencer network that scales UA and drives organic uplift. Case work: AirBrush campaign generates 578 pieces of UGC, 7M+ combined views, a UK App Store climb of 400 places and a reported 90% revenue increase; a VPN campaign drives tens of thousands of installs. Best practices: brief tightly, give creators freedom, use native trends and a clear call-to-action to lower eCPI.
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chapters (13)
- 0:00TikTok influencer marketing intro
- 1:39Who we are at Yolk
- 3:22Why TikTok for advertisers
- 8:43Influencer tiers and selection
- 10:30Engaging TikTok content tips
- 17:07Measuring influencer campaigns
- 21:43Airbrush app case study
- 26:19Act on TikTok now
- 28:06Q&A: Gaming clients
- 31:13Q&A: CPI retention
- 33:00Q&A: Content sticks on TikTok
- 34:45Q&A: Working with creators
- 35:48Q&A: TikTok growth trends
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