Doing Good is Hard! - The Challenges of Making Games 4 Good
summary
A studio builds a physics-based casual called Planet Patrol aimed at 30–35+ puzzle players and promises 50% of profits to charity, arguing that mission-driven games lower acquisition costs; early Facebook test launches show a lower CPI in UA tests but no large user base yet. Investors worry about profitability and transparency, Apple forbids charity claims in-app, and Facebook limits ad wording, so the project pivots to small NGO pilots, influencer-driven campaigns, equity-funded charity pools and corporate sponsors while planning a soft launch.
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chapters (7)
- 0:00Start
- 0:34The Challenges of Making Games for Good
- 2:58Launch Trailer of Angry Birds
- 13:14Race against Slime Campaign
- 15:19Challenges Regarding the Partnerships
- 16:58Direct Donations
- 18:39Company Sponsors
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