Bringing Live Events to Games
summary
Lockwood Publishing runs Avakin Life, a 3D social world with ~1.4M daily players and an 80% NPS, and produces live music events that hit 1.7M visits, 9-minute average for Hayley Kiyoko and 2.5M visits for an EDM show. Production drops from a 10-week pilot to a ~6-week production pipeline from contract to concert. Monetization uses sellable artist outfits inside the game with revenue shares to labels, avoiding minimum guarantees.
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