Esports & Entertainment. A Success Story for Brands
summary
Esports reaches about 500 million monthly viewers while gaming is a ~$150B market and esports revenues sit just under $1B, with Twitch up ~100% year‑on‑year and ~50% month‑on‑month in April — numbers that drive brand urgency. Brands deploy four tactics: sponsorship, targeted campaigns, product/offers (Mastercard’s Riot‑points cards), and branded platforms. Concrete cases: Red Bull runs amateur and pro tournaments, Gillette pairs Neymar with an esports star, BMW signs five top teams, and Louis Vuitton ships in‑game skins plus a sold‑out fashion collection.
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chapters (23)
- 0:00Introduction
- 3:43Esports Market Introduction
- 4:12What is Esports
- 4:56Esports in the Gaming World
- 6:18Esports Revenues
- 7:05Esports Evolution
- 8:46Esports in Media Consumption
- 9:46Esports vs Traditional Sports
- 10:29Esports Behavior
- 11:36Esports Market
- 12:20Brands in Esports
- 12:49Brands Business Goals
- 14:33Different Levels of Engagement
- 16:30Esports Brands
- 17:32Red Bull
- 19:05Gillette Esports
- 20:48Mastercard Esports
- 21:32League of Legends
- 22:12Beckham
- 23:16BMW Esports
- 25:12Louis Vuitton Esports
- 26:37Brands Esports
- 27:23Questions