How LBC Studios Used Social Media & Innovative Marketing Strategies to Grow Their Hempire
summary
Studio builds a cannabis-themed live game launched April 20, 2017 and grows it to 12 million installs with $30M gross revenue by leaning on in‑house LiveOps, 35 staff, a 75% IAP model and a short payback window. Marketing uses Facebook as a creative testbed with 12–15 rotating creatives weekly, surveys 100 spending players for profiles, runs influencer chops and contests (one $700 spend yielded ~10,000 followers), and sustains a volunteer moderator network to protect community and drive organic UA, despite platform blocks. 100k Facebook followers
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