~/talk

Launching and Promoting a Game Using Facebook

on YouTube 22m
TalkinRussianat Games Gathering 2017 · 2017-12-09..12-10· [game-development, developer-experience]

speaker

name:Yhor Pashchenko
links:none on file

resources

video:https://youtu.be/v-038THcUsE
slides:none on file

summary

Describes a step-by-step recipe for launching and promoting a game using Facebook’s solutions, naming Facebook’s suite of apps and services as the marketer’s toolkit. Explains which specific Facebook tools to focus on for a successful launch and ongoing growth.

AI-written summary · about

chapters (12)

  1. 0:00Introduction
  2. 1:05Game launch challenges
  3. 2:32Mobile launch steps
  4. 3:16Soft-launch promotion
  5. 5:56Ad creatives
  6. 8:03Event optimization
  7. 10:09Campaign structure
  8. 11:58Global launch strategy
  9. 13:43Player engagement
  10. 15:56Case studies
  11. 17:43Future trends
  12. 18:44Q&A

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