Promoting Your App on Facebook
summary
Claims concrete wins: Facebook’s Mobile App Install Ads drive one app to a 5x higher click-to-install rate and have helped others get 3x ROI and users 20% cheaper than other channels; a UK carrier reached 9 million people in three days. The talk shows exact setup steps (developer dashboard, Ads Create tool, Power Editor), measurement options (Facebook SDK or third-party measurement partners), targeting details (custom audiences, OS/Wi‑Fi filters, 95% identity accuracy) and Sponsored Stories mechanics.
AI-written summary · about
chapters (13)
- 0:00Start
- 1:43The best way to drive installs
- 14:39Best Practices - Real People Real Things
- 16:15Install Tracking
- 16:53Measurement Partners
- 18:09Install Insights
- 18:46Optimize for installs
- 19:27Mobile App Install Ad Results
- 20:30Sharing a story
- 20:50Sponsoring Open Graph Stories
- 21:42Open Graph Insights
- 22:05Buying Methods
- 22:43Marketing Strategy
related talks
30mHow Automated App Ads can Help You Achieve More for Less
38mMaxing out your Facebook user acquisition for games
40mSmart Strategies for Growing Your App Business with Ads
22mLaunching and Promoting a Game Using Facebook
25mThe importance of data for successful mobile marketing and strategy
20mFrom Installs To Impact: Driving Sustainable App Growth On Snapchat
46mGoogle Ads Checklist: everything you need before launching your game
21mCreative user acquisition tactics for mobile apps