How to find the right audience for your game
summary
GameTree claims to use behavioral psychology and Jung/Myers‑Briggs clustering to match players and recommend games, already running with about 5,000 users and a big relaunch imminent. The platform offers personalized recommendations, a developer API, free listings plus highly targeted ads, and tools to find testers and match skill for the top 20 games. Practical advice includes using Google/Facebook A/B tests to discover who clicks, measuring cost per acquisition, and iterating on messaging based on demographic and personality signals; reports an unexpected fellowship‑competition correlation.
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chapters (18)
- 0:00Start
- 2:08What Is Fun about Your Game
- 2:19What Is Fun about a Game
- 3:43Understanding the Personalities of the People Who Play Your Games
- 4:29Artisans
- 5:26Idealists
- 5:47Guardians
- 6:17Testing
- 7:20Where Do You Find Your Target Audience
- 8:17How Do You Appeal to these People
- 9:10Give Your Audience What They Want
- 11:35Getting and Using Feedback
- 13:59Differences between Early Adopters
- 14:30Continue Providing Quality Content
- 15:53Personalized Recommendations
- 16:56Finding Game Testers
- 17:06Personalized Api
- 19:59Find Your Tribe
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