What it takes to create and manage a Super Casual studio
summary
TabTale builds super casual by churning ideas and testing fast: teams produce at least five new ideas a week, prototype each week, pitch to a board, and run soft launches. About 400 pitched prototypes yield roughly 15 in production. Development targets a quick vertical slice, most titles die in soft launch, winners get LiveOps. Monetization is ad-first with rewarded video. Publishing looks for simple, viral, polished concepts and uses outsourced studios to scale.
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chapters (6)
- 0:00Start
- 7:47What Is Super-Casual
- 8:18Short Gameplay Session
- 11:48Market Research
- 19:14Vertical Slice
- 19:55Marketing Soft Launch and Release
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