Session: Accelerating Decision Making From Ideation To Live Ops – A Data-Driven Approach With Game..
summary
Uses Market IQ to compare word game downloads, revenue and ad spend showing two‑player modes don't guarantee higher revenue and big UA budgets but low download/ad ratios. Notes Paradoxum's Tower Defense on Roblox with 3.4 billion visits and concrete fixes: adjust win/loss balance, redesign maps after heat map tracking, and shorten tutorial steps based on funnel time. Recommends segmentation for Live Ops and previews a new user analysis tool for building and comparing cohorts.
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chapters (7)
- 0:00Data-driven game development
- 2:08Data in ideation phase
- 7:20Iteration and testing before launch
- 10:30Optimizing gameplay with examples
- 12:15LiveOps and player segmentation
- 15:50Low-value segments and monetization
- 16:11Summary
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