Session: How To Boost Your Ad Revenue By Implementing Offerwall – Best & Worst Practices.
summary
Explains that offer walls pay out as a guaranteed net revenue stream with eCPMs in the hundreds (US) versus rewarded video at $40–$60 eCPM (US), recommends providers Tapjoy Digital Turbine RevU, and gives a practical exchange‑rate rule: mirror store pricing (e.g. $1 = 10 gems). Advises visible placement, broad eligibility (include payers), segmentation by payer status/country, and recurring currency sales every 4–6 weeks; notes offer walls typically reach 2–5% of DAU but can lift total ad and IAP revenue.
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