Session: The Perfect Player – Research Results & Characteristics Of High Value Users In Rewarded....
summary
A randomized study of 2,000 gamers (1K US, 1K UK) and 500 UA managers finds rewarded user acquisition has more than doubled market share recently and 2,000 gamers reveal high-value players (>$500/month, >5 hours/day) actively seek and prefer real-world rewards like gift cards or cashback. Rewarded downloads drive discovery for top spenders, most users stay after rewards end, and one campaign using Free Cash shows nearly 3x ARPU versus Google after six months, demonstrating both higher quantity and quality of users.
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chapters (13)
- 0:00Rewarded user acquisition intro
- 1:03What is rewarded user acquisition
- 2:28Research motivation
- 3:31Study methodology
- 5:40Defining high value gamers
- 8:11High value gamers care about rewards
- 10:18Rewards for downloads
- 12:02Post-reward engagement trends
- 12:47Reward quantity and quality
- 14:15Real-world rewards attract players
- 15:42Attracting high quality traffic
- 17:07Case study results
- 18:11Q&A
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