Curated Panel: Leveraging Player & AI-Powered Business Insights – Unlocking Value For Hybrid.......
summary
Panel shows tested hybrid placements as in Tiny Tower: in-game billboard placements that are served only to new installs during A/B tests, producing D7 retention +4%, IAP conversions +9% and ad revenue up ~3–4% in early rolls. Early adopters report a short-term 160% uplift in overall revenue from ad edits, then shifting to IAP-targeted ads as cross‑promo effects plateau. SuperScale joins and sanitizes data, AI quantifies expected value and surfaces prioritized actions for rollout.
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chapters (9)
- 0:00Hybrid monetization insights
- 3:37Supercale & Ado: Tiny Tower
- 9:54Nox Games & Adimo results
- 16:39Supercale & Bit Magic AI insights
- 22:44Balancing ads and player experience
- 28:43Future of hybrid monetization
- 35:55Monetization advice for small studios
- 38:21AI tools for game dev
- 42:54Closing & Q&A
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