Session: From Data To Dollars – How To Crush Your Web Shop’s KPIs
summary
Argues that boosting channel share is the highest-leverage move: a 2.5% uplift on a $100M title adds about $2.3M versus ~ $0.5M for a 2.5% fee cut. Lays out an e‑commerce funnel with concrete metrics—visits, bounce rate, account‑link initiation/completion, add‑to‑cart and checkout abandonment, repeat visit rate—and shows fixes used in Stash.gg stores: passwordless logins, QR/deeplinks, a unified catalog, loyalty flows and an auto‑optimizing analytics suite that maps which step is losing revenue.
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chapters (10)
- 0:00Web shop optimization intro
- 1:07Web shops as products
- 2:31Channel share impact
- 4:16Diagnosing performance
- 5:18First visit metrics
- 8:07Account linking friction
- 10:13First purchase flow
- 12:39Repeat purchase retention
- 15:27Underperformance diagnosis
- 16:10E-commerce experience
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