The Real Data Behind eCommerce
summary
Company has 16 years of data across 30,000 merchant partners and shows eCommerce still accounts for less than 6% of all sales. Core claims: simple segmentation ( first 30 days / high‑value / inactives ) drives results, targeted nonprice offers (time, product, service) outperform blanket discounts, and a reminders product yields roughly 14% open/click and 30% purchase rate from clicks. Merchants get day‑level demand signals to match offers to origin, gender and season.
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chapters (9)
- 0:00Start
- 2:59PUSHY SALES (ONLINE)
- 4:26TOO MUCH DATA
- 5:08BREACHING YOUR PRIVACY
- 8:05REMINDERS
- 8:54MERCHANT VIEW
- 9:17CONVERSIONS BY DAY
- 10:03NIRVANA OFFLINE
- 10:16NIRVANA ONLINE
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