Baratunde Thurston from The Onion interviewed at Web 2.0 Expo New York 2010
summary
Describes a Foursquare mayorship turned staged campaign that uses left tips about drinks, hashtags and coordinated check-ins to trigger a swarm badge, with organizers learning staff names and even learned the entire menu to make the claim of “mayor” real. Argues tips and proximity delivery matter more than title, says Twitter amplifies offline ties, and that online comedy monetizes mainly through branded sponsorships and advertisers (CollegeHumor studio model, traditional ad sales at The Onion).
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chapters (5)
- 0:00How did your mayor competition come about
- 0:37When did you start taking on the mayor reputation
- 2:08Are platforms like Foursquare and Twitter blurring the boundary
- 3:26Is comedy one of the few things people pay for
- 4:48Is comedy one of the few areas where evangelism takes place online
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