Satire in the digital age
summary
The Onion starts from 1,500 headlines to 25 produced pieces each week, a headline-first method refined since going online in 1996; satire adapts to platforms so image previews, GIFs, Vines and Snapchat filters change how jokes land; parody sites like ClickHole parodying listicles target both publishers and users; collaborative writing uses WhatsApp as a virtual writers room; revenue comes from ads and branded sponsored pieces that deliberately make fun of the advertiser.
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chapters (9)
- 0:00Introductions and brands
- 2:00The Onion's creative process
- 3:56Collaborative comedy methods
- 5:26Adapting to digital platforms
- 6:27Online evolution and strategy
- 8:57Satire and public discourse
- 10:48Parodying the internet
- 12:09Monetization and brands
- 13:50Comedy in the digital age
related talks
04mInterview with Eli Pariser
23mA New Way to Meaningful Content
07mBaratunde Thurston from The Onion interviewed at Web 2.0 Expo New York 2010
20mA Conversation with Kevin Rose and Jay Adelson
40mDesigning with Words: Content Design at The New Yorker
08mJonah Peretti of Buzzfeed interviewed at Web 2.0 Expo New York 2010
15mThe evolution of communication
18mWhat it takes to be a modern media company