Cord cutting: Jeremy Darroch in conversation with Matt Garrahan
summary
Europe shows little cord cutting because Sky splits bundles, runs a hybrid satellite plus OTT platform and keeps prices lower than the US, allowing continued subscriber growth. The company spends ~£5bn a year on screen content with ~£1bn on originals, launches a skinny bundle called Now TV, and reports 65 million homes not paying for TV across its markets. Advertising uses AdSmart targeting groups of 5,000 houses with ~500 ads stored in the box, and losing some sports rights (Champions League in two markets) does not halt record growth.
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