This Is How You Mayor: Taking Foursquare...
summary
Runs a 30-day check-in campaign at Delicatessen with strict rules: no drive-bys, real presence only, campaign manager recruited, daily check‑ins tracked by Foursquare. Builds campaign assets — photos, rival specialty drinks, a mayor meals fundraiser, street rally and inauguration with etched mayor glasses. Outcome: earns local press, doubles the deli’s Twitter followers, secures Foursquare attention, pilots POS/compensation ideas, trains volunteers as temporary staff, and ultimately loses mayorship after choosing canvassing over a check‑in but leaves lasting business engagement.
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chapters (8)
- 0:00Start
- 1:47owner john buffa
- 7:10run-in
- 9:18first ever foursquare mayoral rally
- 9:45speech!
- 13:30the phone call
- 15:53janine from delicatessen
- 16:15the oath of office
