A Conversation with Jonathan Miller

on YouTube ↗16m

" summary

News Corp runs a product-led digital strategy across properties like MySpace, Jamba, IGN and Photobucket, and is executing a major MySpace relaunch (code complete, shipping in weeks). Mobile and apps are the bet—half of logins from mobile on some properties—and tablets force platform focus (150 News Corp papers on iPad in Australia). Monetization plans mix premium video, dual revenue streams, ad exchanges (DoubleClick/OpenX) and micropayments; worry is that many 100M-user services aren’t sustainably profitable.

AI-written summary · about

" chapters (9)

1. 0:00Intro
2. 1:43Jonathans Influence
3. 2:45Jonathans Strategy
4. 5:29Mobile Monetization
5. 6:16Bright Spots
6. 7:48Android
7. 10:46Display Advertising
8. 12:25Alternate Forms of Advertising
9. 14:02Final Thoughts

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