Innovate or Die Trying
summary
Fairfax pivots from print to a digital‑first operational backbone by building a single authoring platform that lets 600 journalists publish 1,200 stories a day without heavy sub‑editing, cutting waste and tying tech teams into the newsroom. Advertising revenue falls from roughly $50B to $25B in four years, print/distribution still costs ~$40M/year and a printing upgrade runs $20M, so experiments use hypothesis‑driven techniques like button to nowhere and Wizard of Oz validations plus A/B testing to learn fast.
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chapters (26)
- 0:00Introduction
- 3:14About Kodak
- 6:08About The Dominion Post
- 10:15Smack It
- 11:36Moores Law
- 12:07Exponential Growth
- 12:51The Singularity Symposium
- 13:48Technology is accelerating
- 14:25Managing digital disruption
- 18:29Lean newsroom
- 19:53Software platform
- 20:27newsroom
- 21:10sustaining innovation
- 21:54Lean Startup approach
- 22:39Background information
- 23:02The buttons in nowhere
- 24:28Integrated approach
- 26:23The Job
- 27:23Modern Broadcasting
- 27:58Community Based Websites
- 28:53Organizational Surgery
- 29:24Disruptive Innovation
- 30:34Video Stores
- 32:38Home Page
- 34:43Takeaways
- 36:51Customer Experience
