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Learning faster

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Claim: run discovery and delivery in parallel so teams build the right thing faster. Uses dual-track Scrum with designers working sprint n−1, story maps and story mapping to visualise workflows, rapid design studios and whiteboard-to-clickable prototypes to test ideas before code. Surprising numbers: under 50% (high ~40%) of opportunities reach the backlog; renaming “map” to “radar” lifted clicks 20%. Examples: hotel app required hardware rekeying to work; Weather Channel pivoted from airport travelers to commuters. UX staffing: two UX on a team or shared researcher with office hours.

AI-written summary · about

  1. 0:00Start
  2. 28:17The New New Product Development Game
  3. 29:13Design Thinking FLARE!
  4. 29:50Discovery
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