Friction
summary
Defines friction as specific failures and fixes: changing a checkout label from "register" to continue lifts conversions by 45% and drives the famous $300 million button story; a Cape Town dentist uses 3D imaging and an in-office CNC mill to deliver a crown in ~90 minutes instead of 10 days, exposing flow-efficiency math. Recommends quiet sketching/design sprints, limit WIP and batch size, small incremental code changes, continuous delivery, automated builds/tests and feature-toggle releases.
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chapters (5)
- 0:00Start
- 1:31System 2
- 12:55Anchoring Bias
- 18:28A Tale of Two Dentists
- 27:43How to Increase Flow Efficiency
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