Agile Marketing
summary
Explains how applying split testing and short iterative cycles to marketing turned a stagnant coffee brand into one that scales: online ads targeted to ulcer sufferers jump clicks from ~1,000 to >7,000 (≈600% uplift), campaigns produce >3% revenue growth in six months and ~780% in a year, and ads run so well inventory sells out. Covers tools used—online sales letters, heat maps, funnels, tracking clicks—and the one-change-at-a-time process that produced those results.
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chapters (11)
- 0:00Agile Marketing intro
- 3:20Agile beyond IT
- 7:15Agile marketing case study
- 10:41Finding customer needs
- 15:31Split test messaging
- 19:30Online sales letters
- 23:04Scaling Agile departments
- 26:56Agile and revenue growth
- 30:46Measuring success
- 33:15Agile beyond marketing
- 36:48Q&A
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