Lynne d Johnson interviewed at Web 2.0 Expo New York 2010

on YouTube ↗06m

" summary

Covers practical AR use cases and adoption barriers: network interoperability, non-smartphone support and tying SMS or picture phones into AR, plus marketer-ready examples like a Stella pub finder, JC Penney webcam try-ons and a Quiznos layer in an AR browser. Cites a T3/Acer campaign where 70% participated and 133% chose to buy (publisher numbers, unaudited) to argue AR drives conversion and that revenue flows to advertisers and AR platform vendors.

AI-written summary · about

" chapters (4)

1. 0:00Is augmented reality ready for wide consumer adoption
2. 1:37How can marketers take advantage of augmented reality
3. 3:36What is the best use case for augmented reality
4. 4:28What are the revenue streams for augmented reality

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