Gabe Zichermann Interviewed at Web 2.0 Expo San Francisco 2011
summary
Defines gamification as applying 30 years of digital game design to non-game contexts and shows concrete wins: Foursquare uses mayor and badges to bootstrap sparse mobile social networks; Nike+ combines points levels badges leaderboards with quantified-self feedback but exposes a gap for less-fit users; design focus must be the player's Journey so the product becomes the user's sherpa. Cites improved medication adherence and clinician protocol follow-through as measurable outcomes when incentives are applied.
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