Matthew Carlson interviewed at Web 2.0 Expo San Francisco 2011
summary
Magazines that work today look more like Flipboard Zite or feed readers that focus on presentation and discoverability rather than print replicas. Building true tactile interactions requires native code like Cocoa, but native tablet editions multiply monthly work streams and teams. Common breakdowns are huge download sizes (examples around 500 MB), locked DRM containers that block web-style discovery, and inconsistent cross‑device support. The practical proposal is one high‑fidelity, tablet‑friendly web edition that scales across platforms rather than many device‑specific builds.
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chapters (6)
- 0:00Intro
- 0:20Magazines
- 1:00Building from the ground up
- 1:45Common flaws
- 2:15iPad magazines
- 3:05The future of magazines








