Web 2.0 Expo SF 2011: Adam Goldstein

on YouTube ↗05m

" summary

Claims that a crowded online travel market yields a win by redesigning search not by outspending competitors, backed by building Hipmunk: a single-screen visualization that shows all relevant flights and a hotels view with a map clustered by nightlife and restaurants. Notes that legacy pages devote <20% of real estate to search, that the product spreads via word of mouth and press rather than million-dollar ad buys, and that the redesign measurably increases engagement.

AI-written summary · about

" chapters (4)

1. 0:00Identifying a broken market
2. 1:10Challenging user feedback
3. 2:29Strategies for differentiation
4. 3:41The value of user experience

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