Mark Cook interviewed at Web 2.0 Expo San Francisco 2011
summary
Kodak Gallery adopts lean startup practices to find and validate real customer problems rather than guesswork, and ships a concrete product: event albums that aggregate photos from multiple attendees. Teams get out of the building, run A/B tests, and use a KISSinsights survey pop-up to iterate features, not opinions. The approach reframes corporate decisions—e.g. questioning a big-build mobile printing strategy—so investments match proven customer behavior.
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