The New Trendsetters: Utilizing the Power...
summary
ModCloth begins in 2002 selling vintage and grows into a social-commerce platform carrying over 700 independent designers, backed by First Round, Floodgate, Excel, Harrison Metal and Jeff Flohr and named #2 fastest‑growing private U.S. company by Inc. The site builds its own review system and photo reviews to show fit across body types, runs Name It In When (thousands of name submissions per product) and Be the Buyer to vet samples with customers, and develops its storefront on Ruby on Rails to blur designer–customer–retailer lines.
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chapters (7)
- 0:00Introduction to ModCloth
- 1:08The traditional retail model
- 2:21Finding a niche in vintage
- 3:50Rise of social commerce
- 4:51Engaging the community
- 6:23Collaborative programs
- 8:04Future of community retail
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