When product teams don’t fully understand ‘value’
summary
A sustainable-fashion site faces a 50% reduction in revenue during COVID and an investor who insists on checkout UI changes; the team implements a hypothesis that the real goal is earning investor trust, instruments experiments to monitor conversion rate and time-to-purchase, and after four to five months finds no major checkout drop but a big rise in “saved to closet” activity. Practical tools recommended: epic-level hypotheses, customer experience maps, brand trackers and the value stick framework to weigh customer, company and supplier value.
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chapters (15)
- 0:00Introduction
- 2:15Client story
- 7:17Value is subjective
- 11:32Why do we have blind spots
- 11:53We dont have meaningful context
- 20:10Think about branding
- 26:12Engage meaningfully
- 26:52Defining value
- 27:10Brain dump
- 27:43Hypothesis statement
- 28:56Customer Journey Maps
- 30:14Brand trackers
- 32:22Value stick
- 35:11Clayton Christensen
- 36:05Recommended books
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