Creating Infectious Action
summary
A professor crowdsources a final class project and receives a PowerPoint titled "using social media to save lives" that treats a friend’s leukemia case as an organizational challenge: build Team Samir and Team Venet, set a single goal 20,000 South Asians into the registry, deploy email, Facebook, Twitter, LinkedIn, YouTube, corporate drives and cut-and-paste templates for action; result in 11 weeks: 470 bone marrow drives and 24,611 registered, producing 266 matches that year and a repeatable four-wing "Dragonfly Effect" model.
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chapters (5)
- 0:00Start
- 0:08How Do You Create Infectious Action
- 1:51Using Social Media To Save Lives
- 8:18Creating Infectious Action
- 8:52The Dragonfly Effect
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