Web 2.0 Expo SF 2011: Adam Mosseri
summary
A redesign of Facebook’s homepage sparks a large backlash—an early poll reads 94% don’t like the redesign and a user group titled I automatically hate the new Facebook homepage gets over a thousand members. Engineers note average session length 45 minutes, which explains strong ownership reactions. Response: add controls to the news feed and build a step-by-step profile tour that increases preference and long‑term use; the tour measurably improves understanding and adoption.
AI-written summary · about
chapters (4)
- 0:00Early design challenges
- 1:37Understanding user reaction
- 2:49Learning from past mistakes
- 3:47Proactive user education
related talks
35mBringing Personality Back To The Web
33mBut... You're Not Facebook - Kitze (Sizzy)
30mAfter the Click
50mDigital Detox by Design: Crafting Interfaces That Feel Human
02mHighlights - News in a Platform World
26mDesigning for speed and hacking users perception
57mEthical Design: Is it possible?
35mPeople Not Users