Aaron Patzer interviewed at Web 2.0 Expo San Francisco 2011
summary
Describes how Mint moves from web to mobile by rank ordering tasks and shipping them: v1 is readonly balances and budgets; next adds bidirectional editing and full mobile signup that handles searching among 15,000 banks and common error codes so users never need the web; then adds mobile-only features like OCR of receipts and a location-based quick-entry that suggests four nearby merchants within 100m and fills merchant and category so only the price needs typing. Also notes native (Cocoa Objective C) vs HTML5 tradeoffs.
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chapters (5)
- 0:00Identifying mobile use cases
- 0:41Iterative feature development
- 2:14Leveraging mobile capabilities
- 4:01Optimizing for mobile speed
- 4:56Native versus web strategies
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