Genevieve Bell interviewed at Web 2.0 Summit 2011
summary
Ethnography drives design choices at Intel by predicting where processors travel next, forcing changes in power, battery and form factor rather than specs alone; field work finds surprising persistence: paper persists, TV viewing rises about 20% in a decade and Millennials lead growth, and social metaphors matter — unlocked phones become “feral” like 1.5 million camels — plus interfaces need different tolerances: voice requires 99% accuracy while touch/gesture survives latency, and multi-user social dynamics shape control.
AI-written summary · about
chapters (6)
- 0:00How does anthropology relate to processor design
- 1:15What can the social sciences tell us
- 2:20What will persist
- 4:10Empathy
- 5:10Interfaces
- 8:10Feral Internet
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