Sense & Respond: Continuously learning our way to better outcomes

on YouTube ↗39m

" summary

Argues that software is now continuous and measurable by real-world outcomes not features, using concrete cases: Tesla ships a charger penalty after a six days Twitter report, Fender wins by designing for new buyers while Gibson fails, Citymapper actually built a bus to close a transit gap, John Deere’s locked software drives farmers to black-market hacks, Facebook’s engagement metrics fuel violence in Myanmar, and Target’s data flags a teen pregnancy. Central claim: outcomes = behavior, and continuous learning loops reveal unintended consequences.

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" chapters (55)

1. 0:00Introduction
2. 1:28The Gold Master
3. 2:30Learning Loops
4. 4:29Software Consumes the World
5. 4:56The Salt Shaker
6. 5:26Software Development
7. 5:58Building Systems
8. 6:26The Model Year
9. 7:00The Model of Software
10. 7:17Tesla
11. 8:58We are always learning
12. 11:30What are outcomes
13. 12:25Chapter 11 Bankruptcy
14. 13:16Fender Guitars
15. 14:26Predicting behavior
16. 15:46Complex and unpredictable
17. 16:15Human evolution
18. 16:31Behavior emerges
19. 17:01Continuous software
20. 17:18Citymapper
21. 18:33Bus Line
22. 18:45Bus Design
23. 18:56Bus Driver Software
24. 19:22Unintended Consequences
25. 19:36Twitter
26. 21:43Realworld implications
27. 22:35Facebook metrics
28. 24:01Negative Consequences
29. 24:14Target example
30. 26:40Personalization
31. 27:35Convenience
32. 27:45Abuse
33. 28:31The worst in us
34. 28:55Social media
35. 29:09John Deere
36. 30:28Big Catch
37. 30:39Renting the software
38. 31:01Fixing problems
39. 31:42Hacking tractors
40. 32:03Downloading hacked products
41. 32:20Code enforces policy
42. 32:37Bad policy
43. 32:49Solving user needs
44. 33:12Leadership issues
45. 33:45Trust your product managers
46. 34:01I just want to write code
47. 34:25You are the creators
48. 34:50What are the strategic implications
49. 35:04The CEOs are going to jail
50. 35:33Metrics are good
51. 36:21What can you do right
52. 36:49Understand your customers
53. 37:06Pay attention to the analytics
54. 37:26Measure the impact of your work
55. 38:26Protesting sexual harassment

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