Great, You're Now a Software Company. Now What?
summary
Argues that winning companies become software businesses by instrumenting apps to turn user actions into revenue signals, cites an Apple Watch burrito button and Chipotle’s investment in mobile as a concrete example that increased repeat orders, describes using cloud, mobile, social and cheap storage to collect events, recommends embedded APM agents and capturing every button press with timing and customer identifiers, and stresses acting on that data quickly to prioritize features vs. technical debt.
AI-written summary · about
chapters (4)
related talks
57mGame On! Gamifying Your Apps for Fun and Profit
53mLaunch to Long Term Success Maximizing App Engagement and Growth
36mKeynote – James Governor
40mBuilding Data Cultures
36mMake Them Click
29mSoftware is now Saving the World (or at least helping)
25mProduct and Markets
39mSense & Respond: Continuously learning our way to better outcomes