How to Adapt and Innovate for 2018
summary
Argues that every four years a new platform disrupts incumbents, citing PCs, web, social and mobile, and warns 2018 will bring something comparably momentous; shows product failures (Franklin planner, Palm) tied to misreading customer behavior. Prescribes engineers practice follow me homes and continuous experimentation, describes Intuit’s move from DOS to a services architecture serving 45 million customers, and lists active work on wearables, Glass and connected car as concrete bets.
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chapters (5)
- 0:00Intro
- 0:22Technology Disruptions
- 5:23Customer Empathy
- 7:50Keeping an Eye on the Future
- 9:10Conclusion
