Yusuf Mehdi interviewed at Web 2.0 Summit 2011
summary
Bing is positioned as a decision and action engine not just a search index claiming it can book appointments, buy tickets and preserve context across devices. Deployments include voice on Xbox Kinect this holiday and deep integration in Windows Phone and an iPad app rated highly. Partnerships matter: a Facebook like graph ties social signals into results and a Nokia NAVTEQ alliance plus Photosynth over 3D maps improves global mapping. Launch plan includes 30–40 content providers for voice search.
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chapters (13)
- 0:00Introduction and meeting Yusuf
- 0:22Bing as core Microsoft product
- 1:05Bing evolving beyond search
- 2:11Bing as a decision engine
- 3:34Voice and action in search
- 4:16Multi-platform Bing interfaces
- 5:41Voice on Xbox and Connect SDK
- 6:23Facebook partnership and social search
- 7:46Balancing social and search
- 9:12Nokia partnership for mapping
- 10:58Cross-platform Bing on iPhone
- 12:24Top tech trends for next 3-5 years
- 13:47Voice as future of natural computing
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